Saturday, January 24, 2015

Crowdfunding




Crowdfunding  is a new way of raising capital which organizations and individuals are resorting to. It allows them to avoid taking debt and going to investors.

Its primary concept is presenting people with  idea, prototype or design and asking them to fund a part of the capital required to build it. They set a minimum amount of money they want to raise and a timeline and will start working on theproject if they reach the target. They also set a date as to when they are going to deliver the project.

Kicksatrter is the most famous of all crowdfunding websites, launched in 2009 it has funded more than $1 Billon, with 135,000+ projects and more than 5.7 million donors.

We intend to do a study of crowdfunding, analyzing the trends, feasibility, market and future prospects.
Also we are doing a specialized case study of Kickstarter as it is currently the biggest innovator in the field of crowdfunding.

We also intend to do a brief study of the organization Occulus which successfully raised $2.4 million by crowdfunding for its Occulus Rift Virtual Reality headset making it one of the very popular and highly crowdfundedprojects ever. Occulus got acquired by Facebook for $ 2 Billion

Our study will be a guide to companies who are looking to raise capital and are interested to explore crowdfunding.

The study will also be helpful for people who are looking to invest money in kickstarters and want to contribute to progressing innovation... 

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